Talking to customer checkout, it is quite difficult to find out which login option works best for both user as well as business. Which of the three options, do you provide to your audience? There are several advantages and disadvantages of each and that’s why here is the detailed comparison between the three options- traditional registration, guest check out and social login :
1. Traditional Registration :
1. Traditional Registration :
The importance to understand your audience is known to all. The most common way to gather this user information is by asking user to submit this information manually while creating account on the website.
But the process has its own disadvantages as filling information is quite time consuming and users hate filling forms. Apart from that, if the user forgets his username or password, it will lead to instant abandonment as retrieving password is another time consuming process. Along with this, 77% users end up filling incorrect information to registration forms which make it an extremely inefficient method which leads to poor registration conversions.
2. Guest Checkout :
But the process has its own disadvantages as filling information is quite time consuming and users hate filling forms. Apart from that, if the user forgets his username or password, it will lead to instant abandonment as retrieving password is another time consuming process. Along with this, 77% users end up filling incorrect information to registration forms which make it an extremely inefficient method which leads to poor registration conversions.
2. Guest Checkout :
Another option Guest Checkout is users’ favorite one as users don’t need to go through time consuming registration process. They no longer need to create another username and password to memorize. They can arrive on the website, buy the product by providing necessary details and just leave. The process eliminates all the barriers that the user need to face while opting for traditional registration.
No doubt this process results in higher conversions, but this process doesn’t provide any data to businesses about their customers. Due to which websites are no longer be able to build a long term relationship with their customers. Also neither businesses can retarget them nor they can keep track of return customers.
3. Social login :
No doubt this process results in higher conversions, but this process doesn’t provide any data to businesses about their customers. Due to which websites are no longer be able to build a long term relationship with their customers. Also neither businesses can retarget them nor they can keep track of return customers.
3. Social login :
Social Login also known as Social Media Login is becoming increasingly popular among businesses. Social login lets users sign in to the website with their existing social media accounts such as Facebook, Twitter, Google+, etc. Social Login is way quicker than traditional registration, doesn’t make user create another password and provides reliable user data to boost user engagement.
The popular online fashion store, ASOS recently replaced its guest checkout option with Social Login. For those who are still not comfortable with using their social accounts to sign in, websites can offer choice between social login and traditional registrations.
Which of these three options do you provide to your audience and what are your reasons? Please mention your answers in the comments below.
The popular online fashion store, ASOS recently replaced its guest checkout option with Social Login. For those who are still not comfortable with using their social accounts to sign in, websites can offer choice between social login and traditional registrations.
Which of these three options do you provide to your audience and what are your reasons? Please mention your answers in the comments below.