Online users see social login on almost every third site they visit and often use it for signing in to the website. With social login website visitors can authenticate themselves with existing identity from the popular social media networks such as Google+, Twitter, Linkedin, etc. Social Login are gaining popularity rapidly but still many marketers are confused whether they should use it on their sites or not.
In this article I have explained 5 reasons why you should embrace social login for your website :
If you are suffering from poor sign up rates or poor landing page conversions, social login feature is definitely worth a try. What are other reasons you use social login on your site? Mention in the comments below.
In this article I have explained 5 reasons why you should embrace social login for your website :
- Quick registration :
Social Network Login eliminate the need to through traditional time consuming registration process by allowing users to sign in with one of their social media networks like Facebook, Twitter, Linkedin, Google+, etc. Social Login hardly takes a few seconds and with a single click they are able to access certain functionality of your website. - More returning and loyal customers :
With social login, visitors don’t need to create yet another site specific username and password thus they can come back to the site whenever they want to without worrying about the password they created while registration. It results in more return and loyal customers for your business. - Reliable user data :
Social login provides business reliable first party user profile data that includes gender, demographics, interests, likes, dislikes, etc. Businesses are always busy finding new ways to collect genuine user data and social login helps them with that. By analyzing this data, marketers can understand their audience and create more personalized experience as per user expectations and preferences. - More time on site :
With social login feature, the visitor spends less time on registration and more time checking out your website. Study says users who opt for social login spends 2x more time on site compared to those who opt for traditional registration process. - Higher registration conversions :
86% users bother creating account on every new website they visit and traditional registration process is more of a turn off for users often making them leave the site which results in poor registration conversions. But with social login, visitors can login to the website with just one click thereby leading to more sign ups and higher registration conversions.
If you are suffering from poor sign up rates or poor landing page conversions, social login feature is definitely worth a try. What are other reasons you use social login on your site? Mention in the comments below.