[email protected] which is another huge problem for marketers.
This creates a big challenge in front of businesses as they want as much genuine data as possible without annoying their audience. Social Login helps them with this problem.
What is Social Login?
Social Login feature allows users to sign in to a website using one of their existing social media accounts such as Facebook, Google+, Linkedin, etc. Social login saves users frustration of creating yet another password. With a single click, users are able to login to your website. With 77% users believing social login is a good registration solution, it is no doubt one of the best alternative of traditional registration process.
How social login works ?
When the user arrives on your website and click on social login icon :
Sounds complicated? Well it’s not. All that it takes is a few seconds which is far quick compared to the long registration process.
What are the benefits of social login?
For more flexibility, social login can be integrated with traditional registration. Signing in using social networks saves users’ time and frustration. Several big organizations have already implemented social login on their website and are witnessing benefits.
Login is a very common concept often seen by online users. How many passwords do you have? I am sure the answer must be a lot. Now a days internet users are suffering from the problem of Password Fatigue. So landing to a new website if you are asked to create new account, do you? Well most of the time I don’t and leave the website. Even if I stay I end up submitting incorrect information like
- 75% users leave the website on being asked to create new account.
- 88% users end up submitting incorrect information in sign-up forms
- 92% users prefer to leave the website rather than retrieving passwords.
This creates a big challenge in front of businesses as they want as much genuine data as possible without annoying their audience. Social Login helps them with this problem.
What is Social Login?
Social Login feature allows users to sign in to a website using one of their existing social media accounts such as Facebook, Google+, Linkedin, etc. Social login saves users frustration of creating yet another password. With a single click, users are able to login to your website. With 77% users believing social login is a good registration solution, it is no doubt one of the best alternative of traditional registration process.
How social login works ?
When the user arrives on your website and click on social login icon :
- A message is sent to the selected social network saying that the user wants to login.
- The social media network now authenticates the user and send back the confirmation with the full access to the data with user permission.
- Clicking on okay user is granted the access to your website.
Sounds complicated? Well it’s not. All that it takes is a few seconds which is far quick compared to the long registration process.
What are the benefits of social login?
- Social Login simplifies the registration process by making it a one click process thereby boosting sign up rates.
- Social Login eliminates one of the most problem faced by online users, ie Password fatigue.
- Social login converts the first time visitors into return visitors.
- Social login provides precious first party user data to businesses including email, address, interests, gender and many more.
- The easier the process of registration, the less people will bounce back.
- By analyzing the user data provided by social login, businesses can offer more personalized experience to their users thereby boosting conversions.
For more flexibility, social login can be integrated with traditional registration. Signing in using social networks saves users’ time and frustration. Several big organizations have already implemented social login on their website and are witnessing benefits.