Having high bounce rates on registration page of the site is one of the most common issues often faced by marketers. A high bounce rate is extremely dangerous for every business as it makes the hardly earned traffic leave the site before even starting. In this article, we will find out how social login solution helps in making that traffic staying back. But before that, let’s find out here what are the reasons of low bounce rate on registration page :
Long registration forms :
One of the key reasons of high bounce rate on registration pages are the long registration forms that users need to fill before they can buy any product or read any specific content. Imagine yourself as the user, you open a website to buy that new dress and add it to cart but bamm, a long sign up form is slapped in front of you! Quite irritating, right? Long forms often cause headache to users and make them leave thereby causing high bounce rates.
One way to solve this problem is to ask for only limited details in the forms but then how can marketers personalize user experience without having enough information about them? That’s where social login comes to the rescue. To know how read on!
What is Social Login :
Asking visitors to create account by filling long registration forms can cause them to abandon your website. So how about allowing visitors to use their existing accounts to sign in to your website? Social Login lets visitors sign in to your site using one of their accounts on popular social media networks such as Facebook, Linkedin, Google+, etc.
Social Login converts the complicated sign up process into a single click process that hardly takes a few seconds. With 77% users believing that social login is an efficient registration solution, it has become an effective way to reduce bounce rates.
Benefits of Social Login :
Though there are multiple reasons why your registration page is facing high bounce rates, implementing social login can reduce bounce rate to an extent. Reliable user data and less spam sign ups are additional benefits. If you haven’t implemented it on your site, it’s high time you give it a try.
Long registration forms :
One of the key reasons of high bounce rate on registration pages are the long registration forms that users need to fill before they can buy any product or read any specific content. Imagine yourself as the user, you open a website to buy that new dress and add it to cart but bamm, a long sign up form is slapped in front of you! Quite irritating, right? Long forms often cause headache to users and make them leave thereby causing high bounce rates.
One way to solve this problem is to ask for only limited details in the forms but then how can marketers personalize user experience without having enough information about them? That’s where social login comes to the rescue. To know how read on!
What is Social Login :
Asking visitors to create account by filling long registration forms can cause them to abandon your website. So how about allowing visitors to use their existing accounts to sign in to your website? Social Login lets visitors sign in to your site using one of their accounts on popular social media networks such as Facebook, Linkedin, Google+, etc.
Social Login converts the complicated sign up process into a single click process that hardly takes a few seconds. With 77% users believing that social login is an efficient registration solution, it has become an effective way to reduce bounce rates.
Benefits of Social Login :
- High bounce rate issue on registration pages can be solved if you change the way users register on your site and social login is an efficient way of that.
- Social Login simplifies the process of registration thereby saving users’ time and frustration.
- Social Login provides businesses permission based first party user data which can later on be used to personalize user experience.
- Social login also helps in getting rid of spam sign ups as chances are very low that a user will create fake social account to login to your website.
Though there are multiple reasons why your registration page is facing high bounce rates, implementing social login can reduce bounce rate to an extent. Reliable user data and less spam sign ups are additional benefits. If you haven’t implemented it on your site, it’s high time you give it a try.